Santa Monica, CA   |   New York, NY   |   Asheville, NC 
Music Allies is regarded as the leading marketing agency for music festivals in the United States.  Our clients include the Bonnaroo Music and Arts Festival, the Hangout Music Festival, Forecastle, Mountain Oasis Electronic Music Summit, Lights All Night, Counterpoint and Camp Bisco. Our team works with radio stations, digital media companies and sponsors to build the best festival brands in the world. 
Music Allies started in 2003 as a solution for established musicans to create their own artist-owned record labels. During the last decade we have worked closely with musicians such as Ani DiFranco, Aimee Mann, Justin Timberlake, Joan Osborne, G. Love, and Jack Johnson on establishing and promoting their own artist owned record labels.
Our newest endeavor is Creative Allies, a one-of-a-kind fan sourcing website that gives designers and illustrators an opportunity to create art and merchandise for bands and brands. Creative Allies generates high-quality designs and merchandise, which fans can buy at It also creates millions of impressions as the designs on Creative Allies are shared across social networks.
Creative Allies works with hundreds of bands including Soundgarden, Owl City, Robyn, Slipknot, The Shins, Thievery Corporation, Jane’s Addiction,, Passion Pit, Keith Urban, Ellie Goulding, Kendrick Lamar, Ani DiFranco, Beastie Boys, and Pretty Lights. And, some of the biggest companies in entertainment including Universal Music, Sony Records, Live Nation, Warner Brothers.
Some of the consumer brands we have worked with include Toyota, Arizona Ice Tea, Microsoft, Sony, Farmers Insurance and Ben & Jerry's.
Our Team

Sean O'Connell
CEO and Founder
Music Allies and Creative Allies

Kevin Carroll
VP Business Development
Jake Rosenbloum
Account Director
Jessica Downs
Assistant to Sean O'Connell

Greg Lucas
Director of Business Development
Co-Founder, Creative Allies

Jay Sanders
Chief Technical Officier
Amy Jones
Radio Marketing
Bradan Dotson
Retail Coordinator
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